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SailGP Mobile App
Project type
UI Design, UX Design, iOS, Android
Date
September 2023
Location
United Kingdom
My Roles
User Research & Personas
Information Architecture & Navigation
Wireframing & Prototyping
Content Design / UX Writing
Accessibility & Usability
Interaction Design / Micro-interactions
Cross-functional Collaboration
User Feedback & Iteration
SailGP App is the official mobile companion for the global SailGP championship, giving fans an immersive way to experience live races, follow teams, and access real-time data from the water. The app blends live streaming, data-driven race insights, and interactive features like the AR/VR viewers to bring fans closer to the action and project the race into their own homes.
As the Product Designer, I focused on enhancing the fan experience through intuitive interface design, motion interactions, and data visualisation. I worked cross-functionally with developers and content teams to create a seamless, high-performance mobile experience that balances storytelling with live analytics.
From user flows to wireframes to final UI - the SailGP app was a fantastic project to work on and has boosted SailGP's online visibility.
