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Sekonda No Time For Nonsense
Project type
Graphic Design, Marketing
Date
November 2021
Location
United Kingdom
TV Advert
My Role
Graphic Design (print & digital)
Concept Development
Multi-Channel Design
Cross-Team Collaboration
This project was a marketing campaign to challenge 'sugar-coated' advertorials with a straightforward, no-nonsense approach. No fluff, no frills, just a statement in the world of timepieces.
Sekonda wanted something bold and straight to the point. The bright yellow is colour matched to one of their hero timepieces, but also stands out among other adverts, drawing the general publics eyes towards it. The tone of voice is blunt, humorous and borderline shocking when compared to the way other brands market their watches.
Internationally published, including GQ Magazine, Heathrow Airport and a TV advert on ITV.
