SailGP XR Racescape x Apple Vision Pro
IMMERSIVE XR STREAMING EXPERIENCE
Project Type
Product Design
Roles
UX / UI (Sole Designer)
Date
January 2025 - March 2025
About SailGP
SailGP, officially the Rolex SailGP Championship, is an annual international sailing competition featuring national teams racing high performance F50 Catamarans.
The series consists of multiple grands prix held at venues around the world, with teams earning points at each event toward an overall season championship. Races are designed to be short, fast-paced, and spectator-friendly, showcasing cutting-edge sailing technology.
The Project
SailGP pride themselves on being the cutting-edge sailing grand prix and love to explore new immersive avenues for their fans and partners.
This idea came about to test how SailGP would work in a XR immersive-tech space. It is something that the team can bring to events, to networking and business shows with partners and show off what SailGP is all about in a half-reality, half-virtual world way.
The Final
XR Experience Demo
How did this project come to life?
Design Process
Understand who our users are and find out their pain points.
01 Empathise
Defining potential solutions to said pain points, and defining what the product we're going to deliver is truly going to be and include.
02 Define
Based on what we've discovered so far - coming up with different options and ideas for the layout, functionality and overall UX flow.
03 Ideate
I will take the best ideas and throw them into a working prototype, typically on Figma.
04 Prototype
I will test via the prototype and monitor how users interact with it and if their behaviour is expected and if they like the product.
05 Test
Based on the testing phase will be if it goes ahead for development or goes through a round of iteration and testing again.
06 Iterate / Launch
User Persona
User Flow
The user is already experiencing a sensory overload being transported into a half 'fake' world, so the flow should be easy to navigate.
We want the user to get to point A to B seamlessly.
Outcomes + Future Steps
SailGP have received great feedback from employees, partners, athletes and fans (as shown in the videos above).
With it being the first experience of its kind, it is a big leap in the brands technology expansion, but also fan and partner experience.
Future steps would be to add more content, camera angles and other small features to educate the beginner fans on what everything is.