MD Patisserie
Food Ordering Mobile App
Project Type
Product Design & Branding
Roles
UX / UI (Sole Designer)
Branding (Sole Designer)
Date
November 2025 - December 2025
About Maison Douceur Patisserie
Maison Douceur translates to "House of Sweetness". They are a French style patisserie that serves sweet and savoury croissants, coffee, all-day brunch and typical French bakery favourites. Founded in 2025.
The Project
MD Patisserie wanted their brand to feel elevated, elegant but still have a modern touch.
French patisseries have always been traditional, and with the rise of social media MD are doing things differently. Not only are they providing meal deals, but they wanted to take things a step further by incorporating an 'order to table' mobile app.
[This project explores my approach to designing for a hypothetical food distributor to demonstrate my design thinking and process as well as examples of design outcomes.]
Design Process
Understand the clientele and research what other patisseries are doing, what works well/what doesn't, etc.
01 Research
Based on research, start sketching and mocking up logos, colour schemes and typical user journey for the app itself.
02 Sketching
From the sketches and low fidelity phase, taking the best design and refining them. The colour scheme has been decided.
03 Refine
Using the user flow I created - I can render the screens I know will be needed for a seamless user journey.
04 Hi-Fi Figma
Once the screens have been established - the first start to end prototype can be done to see if the journey works as intended.
05 Prototype
Hand over the prototype for users to test. If they get stuck, make notes as to how the journey could be improved, if it goes smoothly, the test was a success.
06 Test
User Persona
Logo Design
To keep in with the elegant but modern, I decided to go with a serif font to give the logo some structure and class. The staggered effect of the 'MD' makes for a really simple and memorable icon when the full logo isn't in use.
Logo Design
A family-run pizza business wanted a way to stand out among all the other pizza shops in and around Brooklyn. I focused on striking visuals and bright colours to capture passer-by's attention.
White
#FFFFFF
Rose
#F6D5D8
Dijon
#D4AF37
Maison Douceur
#2C2A4A
Information Architecture
The IA shows the different information displayed on each page. I wanted the navigation to be as minimal as possible but still make sense to a user. The most important things for food ordering customers are the menu, their total and how they can pay, so that process had to be as smooth and minimal clicks as possible.
Demo: F50 Boat
User scans their environment and places the boat in front of them on a (ideally flat) surface. They can then pinch, zoom and marvel at the detailed boat model.
In the future, there will be touchpoint where a user can learn more about specific parts of the boat and what they do.
Outcomes + Future Steps
Depending on MD Patisserie's success - they could implement a customer reward system. This could be implemented by having a scannable barcode in the app (logged in users only) and the customer accumulates points and eventually, free coffee or free food.