Sekonda: No Time For Nonsense
INTERNATIONAL CAMPAIGN
Project Type
Graphic Design
Roles
Graphic Design
Packaging Design
Photographer
Retoucher
Date
July 2021 - November 2025
The Project
This project was a marketing campaign to challenge 'sugar-coated' advertorials with a straightforward, no-nonsense approach. No fluff, no frills, just a statement in the world of timepieces.
Sekonda wanted something bold and straight to the point. The bright yellow is colour matched to one of their hero timepieces, but also stands out among other adverts, drawing the general publics eyes towards it. The tone of voice is blunt, humorous and borderline shocking when compared to the way other brands market their watches.
Internationally published, including GQ Magazine, Heathrow Airport and a TV advert on ITV.
Voice, Tone & Catchphrases
We wanted the campaign to go against the grain, so we opted for a sarcastic, witty tone that would make commuters, gift givers and watch enthusiasts a laugh or smile.
In a world full of polished advertising, we wanted it to stand out and be completely different.
Voice, Tone & Catchphrases
We wanted the campaign to go against the grain, so we opted for a sarcastic, witty tone that would make commuters, gift givers and watch enthusiasts a laugh or smile.
In a world full of polished advertising, we wanted it to stand out and be completely different.
White
#FFFFFF
No Time For Nonsense
#FFD300
Black
#000000
